Principles of Marketing
Course: BAD-2610
Course Credits: 3
Prerequisites: BAD-1520 ECN-1015(574) or ECN-2010(576)
Description:
Students gain an understanding of the marketing manager's responsibility and working environment. Topics include the role of marketing in society, planning strategies, customer behavior, market segments, product planning, packaging and branding, wholesaling and retailing.
Contact J. Tjiputra, Chair, if you have any questions pertaining to this course.
Last Update: July 7, 2008