Principles of Advertising
Course: BAD-2620
Course Credits: 3
Prerequisites: BAD-1520 BAD-2610(85) or ECN-1015(574)
Description:
Students study advertising as a form of communication, ethics and truth in advertising, the relevance of research, advertising appeal, layout preparation, media planning, and the advertising budget.
Contact J. Tjiputra, Chair, if you have any questions pertaining to this course.
Last Update: October 10, 2008