Strategic Marketing and Sales Strategies For Sustained Revenue Growth
Course: BAD-5150
Continuing Education Units: 1.60
Description:
Strategic Marketing covers best practices in sales and marketing that businesses employ for sustained revenue growth. The training focuses on marketing functions which include pursuing new targets of opportunity and the selling function which emphasizes skill practice as a training tool. Topics covered include e-commerce strategies, researching prospect selling, telephone calling principles, relationship building, credibility building and closing principles. Textbook required.
Contact R. R. Schaller, Chair, if you have any questions pertaining to this course.
Last Update: July 7, 2008