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2017 Nonprofit Conference Breakout Session Leaders

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Nonprofit Institute
nonprofit@csmd.edu
College of Southern Maryland
PO Box 910
La Plata, MD 20646-0910
301-934-7544

Charles County
Cara Fogarty
301-934-7544

Michelle Sullivan
240-988-3096

St. Mary's County
Vacant

Session 1:  9-9:50 a.m.


Social Media Analytics - Room BI 113

It's enough to make your head spin: Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, Pinterest... The list goes on and on! This session will cover how to choose the right platform(s) for your audience, some tips and tricks, and how to measure the success of a social media campaign.

Presenter: Kristen Titsworth

Kristen TitsworthAs the Web Services Director at the College of Southern Maryland, Kristen is responsible for all facets of the college's main website and other web properties, including design, development, web governance, and SEO, in addition to working with the marketing team to develop online marketing campaigns and social media strategies. She was previously the Media and Graphics Developer, where she worked with a team to develop web graphics, social media branding, online advertising, and e-marketing campaigns.

She also builds websites and does other freelance graphic design work as part of her company, Let It Be Creative, LLC. With a background in journalism, Kristen's work has been published by POLITICO, Sports Illustrated, The News & Observer, and Discovery Education, earning awards from the National Council for Marketing and Public Relations, South by Southwest, and The Society for News Design, among others. She is a graduate of the University at North Carolina at Chapel Hill.


Creating Fundraising Development - Room BI 104

During this session, we will walk through a fundraising plan and its structure. We will discuss and determine content with a focus on specific activities, goals and results.

Presenter: Denise Foster

Denise FosterDenise Foster is a native of St. Mary’s County and a graduate of Great Mills High School and the College of Southern Maryland. While supporting the Department of Defense at NAS Patuxent River for over 15 years, she received her BA Degree in Public Communications from American University. Soon after, she relocated and made a career shift to the nonprofit sector, going on to receive her Master’s Degree in Public Administration – Nonprofit Management Certification.

Denise has worked with nonprofits across several states to provide the best impact to the community. She spent three years as Associate Director of Development for K9s For Warriors, eventually returning to Southern Maryland. She is now the owner of DKFoster Services, LLC., a company dedicated to helping and educating nonprofits.

In her spare time, Denise is active in the community and currently serves on the Board for the Community Foundation of Southern Maryland. She is also an active duty spouse and a member of the Patuxent River Officer Spouses Club.


Unemployment Insurance - Room BI 103

Executive Round Table - Trimming Your Insurance Budget: Insurance can be one of the largest line items on an annual budget. The goal of our session is to discuss what drives premiums up, where premiums can be trimmed and how to control costs for the future.

Presenter: Nick Lewis

Nick LewisNick is a Commercial Sales Executive as well as the Business Development Director at Raley, Watts and O’Neill Insurance. He has over 15 years’ experience in the insurance industry. He specializes in Business Insurance and Risk Management w/ a focus in Social Services and Defense Contractors. Nick strives to provide his client’s with the appropriate coverage for their needs and helps them understand how their insurance programs work. Nick enjoys building relationships and works endlessly to meet the expectations of his clients.

Nick was born and raised in Hollywood, MD and feels so lucky to be part of the Southern MD community.


Strategic Planning 101 - Room BI 113E

Every organization should have a current strategic plan that is tailored to their particular needs. This road map helps organizations better achieve their goals by refocusing their direction to issues that matter most. In this session you will learn the why's, how's, and when's of strategic planning. You will also learn how your organization may qualify for strategic planning facilitation by the NPI.

Presenter: Brad Gottfried

Dr. Brad GottfriedPresident of the College of Southern Maryland (CSM) since 2006, Dr. Bradley M. Gottfried has had a long and distinguished career in higher education. After receiving his Ph.D. in Zoology from Miami University in 1976, Dr. Gottfried served as faculty member and as a chief academic officer for many years before becoming president of Sussex County Community College in 2000. His strengths are in strategic planning and assessment of institutional effectiveness, fund-raising, and academic program development. Dr. Gottfried is also a historian specializing in the Civil War. His eleventh book on this subject will be out any day now.

In addition to his leadership at CSM, Dr. Gottfried is very active in the region serving on many committees and boards. Among his many community-based initiatives are the Money Smart Seminar Series to promote financial literacy throughout the region; the Southern Maryland Nonprofit Institute at the College of Southern Maryland to strengthen the region’s nonprofit organizations; the Diversity Institute of Charles County, which promotes a culture of inclusiveness and understanding in a rapidly changing community; and, his latest initiative, the Entrepreneur and Innovation Institute, to build programs and processes that promote innovation and entrepreneurship in Southern Maryland is now up and running. 

Dr. Gottfried and his wife, Linda, donate countless hours each year helping the region’s nonprofit organizations become more successful by leading strategic planning exercises and working with boards to strengthen governance, marketing, advocacy, and fund-raising efforts.


How to Be an Effective Board Member - Room BI 104

Board member performance is widely recognized as a critical ingredient in a nonprofit organization’s ability to achieve impact. But what does effective board performance look like? And how can nonprofit board members become more effective?

Presenter: Kim Rosenfield

Kim RosenfieldMs. Kimberly J. Rosenfield is a CERTIFIED FINANCIAL PLANNER™ Practitioner and CHARTERED RETIREMENT PLAN SPECIALIST™ with Morgan Stanley Wealth Management in La Plata. Kim graduated from North Carolina State University and worked several years in the Human Services field before joining Legg Mason, now Morgan Stanley, in 1997. Kim provides financial planning and investment management to high net worth investors and small institutions and advises on business and corporate retirement plans. 

Outside of Morgan Stanley, Kim serves on the advisory boards for the Non-Profit Institute of Charles County, the Community Foundation of Southern Maryland, and the College of Southern Maryland Foundation.  She is a member of the Leadership Southern Maryland class of 2010, the Leadership Maryland class of 2014, and the Southern Maryland Women’s League.  She is a member and past president of the Zonta Club of Charles County and the Center for Children.  



Session 2:  10-10:50 a.m.


Mission-Driven Branding - Room BI 101

Your brand is your stand; your stand is your brand. A great brand is aligned with your mission - it's always out there, telling people who you are and what you stand for. Get your nonprofit's message focused and aligned with its brand so that you fulfill your mission, grow your donor base, and make the difference you say you want to have in the world.

Presenter: Maggy Sterner

Maggie SternerMaggy Sterner is a coach, writer, speaker and branding expert. Her superpower is helping you discover your words, find the courage to own them, and deliver your message with confidence, clarity and conviction. She helps nonprofits be the master of their message.

Maggy spent a career in wildly different day jobs - photojournalist, TV & radio reporter for CBS News, supergeek at NPR.org, and the Campaign for Tobacco-free Kids. She realized all of her work boiled down to one superpower: The ability to look at a chaotic big picture, see what’s at the essence of it, and then describe it in a way a five-year old can understand. She's turned that superpower into a business helping others figure out what's at the heart of what they do and find the courage to do it.


Boards Role in Advancement and Development - Room BI 103

Serving on a Nonprofit Board of Directors is both a privilege and great responsibility. This session will review the fundamental fundraising role you must embrace to be an effective member of the board. A wonderful opportunity for executive directors and board members to explore how to ensure adequate funds to achieve their organization's mission.

Presenter: Linda Gottfried

Linda Gottfried PhotoLinda Gottfried has a passion for fundraising and helping nonprofits go from good to great. Now retired, Linda returned to the MedStar family in June of 2014 and served as the Director of Philanthropy for MedStar Southern Maryland Hospital Center. Prior to this, she served as the Director of Development for Calvert Hospice setting new records for their Festival of Trees and other fundraising efforts. Linda also served as the Regional Director for the Alzheimer’s Association National Capital Area Chapter, Southern Maryland Regional Office. During her tenure with the Alzheimer’s Association she led efforts that increased revenues and participation by more than 30 per cent.

Linda also served as Director of Development at MedStar Washington Hospital Center Foundation where she solicited and received the largest single donation in the hospital’s history at that point; a $2 million dollar gift to fund the new Gwendolyn and Morris Cafritz Electrophysiology Center.

Linda is a 2012 graduate of Leadership Southern Maryland. She serves on the Executive Board of the Southern Maryland Nonprofit Institute. Linda and her husband provide pro-bono strategic planning and fundraising retreats for Southern Maryland nonprofits.

Linda lives on Cobb Island with her husband, Brad Gottfried, president of the College of Southern Maryland. Between them they have four adult children and are proud grandparents of six grandchildren.


Building Diversity - Room BI 104

The goal of this session is to discuss what diversity looks like.  How to attract diverse leadership.  Once you have diverse leadership, how to keep it!

Presenter: John Felicitas

John FelicitasJohn Felicitas is a teacher; teaching elementary to Masters Students, union organizing for public school teachers in Arizona and California, senior policy analyst for National Education Association (NEA), human resource specialist for two school systems, and a high school administrator are what comprised 37 years in the education field.

"Education That Is Multicultural,” is the Masters course Mr. Felicitas taught for Notre Dame of Maryland University for over 10 years. Additionally, he has presented various Diversity workshops and training sessions for K-12 school systems, hospitals, state and county agencies, parent advocacy groups and non-profit groups.

John has close to 16 years as a Human Resource Specialist experience serving two Maryland County school systems, as well as, experience as an Executive Director for a 6,000 member teacher's union and Senior Policy Analyst for the NEA.  Upon retirement, he was accepted into the Leadership Southern Maryland (LSM) program and graduated in 2013. Mr. Felicitas has been a board member for this organization since 2013 and currently serves as its president.

Mr. Felicitas is currently a diversity consultant and trainer with Be-aThEdge Consulting, serves on the Diversity Advisory Board for the College of Southern Maryland, and a part-time Corporate Trainer for the College of Southern Maryland.


Board Recruitment - Room BI 214

This seminar will address concepts involved with recruiting a balanced, engaged, and connected board which is critical to any organization’s short and long-term success. A number of important questions about selection and development of board members, and other important actions and activities involved with recruiting the board will be discussed!

Presenter: Jim Wilson

Jim WilsonDr. J.S. (Jim) Wilson, Principal, SLOFLT Group LLC, will facilitate seminar. Wilson’s broad background includes leading various defense acquisition programs and business development organizations within Raytheon Company. He is a retired Navy Captain, and holds a Doctorate in Management, in Organizational Leadership. Wilson has been involved with the support of a number of non-profit organizations. In addition to sitting on Boards at various levels of non-profits, he teaches and facilitates training for executive boards, as well as supporting the effective onboarding of new organization executives. His organization is focused on supporting strategically-led, operationally-focused leadership teams.


Leadership During a Crisis - Room BI 113E

Don’t wait for the media to be calling and your members and constituents demanding answers in a crisis to plan your response. Even though you can’t imagine a crisis in your organization, it can happen to anyone, so be prepared.

Presenter: Steve Morgan

Steve MorganStephen H. Morgan, Executive Director, has served in such position with The Arc Baltimore since 1985 and previously was employed by The Arc Baltimore since 1972. He received a BA degree in Psychology from the University of Maryland, Baltimore County in 1972 and an MA, in Clinical Psychology from Loyola College, Baltimore, Maryland in 1980. He has served as president and as a Board member of: the National Conference of Executives of The Arc’s, the Maryland Association of Community Services, the Maryland Association of Nonprofit Organizations, the Baltimore County Police Athletic League, the Maryland Chapter of the American Association on Intellectual and Developmental Disabilities and the Maryland Conference of Executives of The Arc. Previously, he chaired the Community Services Advisory Commission and served ten years on the Maryland Developmental Disabilities Council. In 2015, he was recognized as one of Maryland’s Most Admired CEOs by The Daily Record



Session 3:  11-11:50 a.m.


Content Marketing– What to Say and When to Say It - Room BI 113 E

Heard of "location, location, location"? For online marketing, it's "Content, Content, and Content!"  This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You’ll learn how to create, curate, and extend the content that will help you achieve your goals.

Presenter: Chris Ripley

Photo of Chris RipleyChris Ripley spent 22 years in retail sales and marketing with Macy’s, Dayton-Hudson, and May Company. He was a women’s shoe buyer for 4 years and a store manager of 14 years. He also spent two years as Senior Director of Development at the College of Southern Maryland.

Currently Chris is the owner of the Strategic Marketing Group, a Waldorf, MD based marketing and business development firm. He helps companies separate themselves from the competition and eliminate them. The company uses direct marketing, video marketing, social media marketing, and local search. He also is an adjunct professor at the College of Southern Maryland and UMUC.

Chris earned a B.A. in Economics from the University of Virginia in 1981 and received his M.S. in Management with a concentration in Marketing from the University of Maryland University College in 2005.


Boards Role in Advancement and Development - Room BI 103

Serving on a Nonprofit Board of Directors is both a privilege and great responsibility. This session will review the fundamental fundraising role you must embrace to be an effective member of the board. A wonderful opportunity for executive directors and board members to explore how to ensure adequate funds to achieve their organization's mission.

Presenter: Linda Gottfried

Linda Gottfried PhotoLinda Gottfried has a passion for fundraising and helping nonprofits go from good to great. Now retired, Linda returned to the MedStar family in June of 2014 and served as the Director of Philanthropy for MedStar Southern Maryland Hospital Center. Prior to this, she served as the Director of Development for Calvert Hospice setting new records for their Festival of Trees and other fundraising efforts. Linda also served as the Regional Director for the Alzheimer’s Association National Capital Area Chapter, Southern Maryland Regional Office. During her tenure with the Alzheimer’s Association she led efforts that increased revenues and participation by more than 30 per cent.

Linda also served as Director of Development at MedStar Washington Hospital Center Foundation where she solicited and received the largest single donation in the hospital’s history at that point; a $2 million dollar gift to fund the new Gwendolyn and Morris Cafritz Electrophysiology Center.

Linda is a 2012 graduate of Leadership Southern Maryland. She serves on the Executive Board of the Southern Maryland Nonprofit Institute. Linda and her husband provide pro-bono strategic planning and fundraising retreats for Southern Maryland nonprofits.

Linda lives on Cobb Island with her husband, Brad Gottfried, president of the College of Southern Maryland. Between them they have four adult children and are proud grandparents of six grandchildren.


Nonprofit Financial Literacy - Room BI 104

This session will discuss overall board governance responsibilities with respect to financial oversight.  Highlighting such topics as understanding financial statements and balance sheets, and identifying red flag trends and indicators early. 

Presenter: John Wiland

John WilandMr. John G. Wiland has over 17 years of experience in public accounting serving clients in assurance, accounting, and tax advisory roles. He has extensive experience across multiple industries including not for profits, health care, construction, and employee benefit plans.  He also continues to serve commercial clients in dealerships, professional services, and medical industries across the Baltimore/ Washington Metro Region.  As a firm, Mullen, Sondberg, Wimbish & Stone, PA provides audit, attest, and taxation services for approximately 120 not for profits in Maryland, DC and Virginia. A significant portion of Mr. Wiland’s experience has been with auditing and consulting with not for profit organizations.  He has performed several seminars and industry trade conventions including topics such as fraud, internal controls and the federal form 990.  

Mr. Wiland received his Bachelor of Science in Accounting and Economics from Frostburg State University.  He is a Certified Public Accountant in the State of Maryland and a member of the American Institute of Certified Public Accountants (AICPA). He currently lives in Calvert County with his wife and two children.


Strategic Recognition Retention Programs - Room BI 214

Keeping quality volunteers and donors interested in your nonprofit is the key to success. Join us for a discussion on strategically thinking about retention methods as well as thoughts on recognition of volunteers and donors for their service and contributions to your organization.

Presenter: George Connelly

George ConnellyGeorge Connelly is currently the Legislative and Governmental Affairs Director for the Chesapeake Regional Association of Realtor Brokers where he manages a staff of 24 local governmental affairs directors spread out over South-Eastern Pennsylvania, Southern New Jersey, Delaware, Maryland, Virginia, the District of Columbia, and the West Virginia Pan Handle. Effective management of grassroots outreach, including volunteers to testify, provide advocacy, and rally on behalf of the organization is a part of the day to day routine for George in this position. 

A St. Mary's County Native and graduate of St. Mary's College of Maryland with a BA in Political Science and International Studies, George has been involved in many local, state, regional, and national non-profits and political campaigns. George's past professional experiences include volunteer management, development/fundraising, compliance, accounting, as well as strategic development and capital campaign planning at the Democratic Congressional Campaign Committee, House of Ruth Maryland, the Southern Maryland Association of Realtors, and Historic St. Mary's City. George is currently a board member for the Community Foundation of Southern Maryland, serves on the advisory board for House of Ruth Maryland, and is a board member emeritus for the Gay, Lesbian, Bi-Sexual and Transgender Community Center of Baltimore and Central Maryland (GLCCB).


Cultivating Staff and Volunteers for Leadership Roles - Room BI 101

Cultivating staff and volunteers for leadership roles - Your best and most efficient source of organization leadership are the people who know you and are already dedicated to your mission! We will discuss how to identify these teammates, when to look outside, what skills to look for and grow, and how to fit them into your leadership cadre - or what you could become.

Presenter: Matt Scassero

Matt ScasseroMatt is the Director of the University of Maryland Unmanned Aircraft Systems (UAS) Test Site, focusing the resources and efforts of the state of Maryland on working with the FAA to integrate UAS into the national airspace, and enabling public access to these valuable assets to empower a flourishing new industry. Prior to his work with UAS, Matt was the Chief Contracts Officer for Melwood, a non-profit dedicated to empowering people with differing disabilities to enrich their own lives through rehabilitative services and employment opportunities.

Prior to joining Melwood, Matt completed a 27 year career in the US Navy, retiring as the Vice Commander for the Naval Air Warfare Center Aircraft Division, the Navy’s principal research, development, test, evaluation, engineering and fleet support activity for naval aircraft and systems. Matt has served America in a wide variety of leadership roles both at sea and ashore, including command of the Navy’s weapons school devoted to electronic warfare and Air Boss on a carrier. He has flown combat missions in Iraq and Kosovo, and has deployed to six of the seven seas and 25 nations across five continents.

Matt earned a BS in Physics (Oceanography) from the United States Naval Academy in 1982, and is a Leadership Maryland 2007 graduate. He is on the Leadership Council and was a founding board member of Leadership Southern Maryland, as well as a facilitator and peer/mentor for operational stress programs for veterans, and a facilitator at the Naval Academy Leadership Capstone program. He has previously served on the boards of the Center for Children and Southern Maryland College Access Network. He has worked extensively with the St. Mary’s County Public Schools, was an adult leader and Scoutmaster with a local Boy Scout Troop, and sings in his church choir. Matt enjoys living in Leonardtown, Maryland blessed with his wife and two children.