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8th Annual Nonprofit Conference Breakout Session Leaders

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Nonprofit Institute
nonprofit@csmd.edu
College of Southern Maryland
PO Box 910
La Plata, MD 20646-0910
301-934-7544

Charles County
Cara Fogarty
301-934-7544

Michelle Sullivan
240-988-3096

St. Mary's County
Vacant

Session 1:  9-9:50 a.m.


Making Your Print Look Terrific: Tips on Design - Room BI 113E

Stand out from the crowd with impactful and informative design. Learn basic design principles that will take your advertising and marketing pieces to the next level, helping you deliver your message in the most compelling and easy-to-follow format. The presentation features key elements to consider and real-life before-and-after examples to explain what works and why.

Presenter: Jonna Jones

Jonna JonesJonna Jones is an award-winning graphic designer, published writer, and editor who has been working professionally since 1996. She is a senior communications specialist for Southern Maryland Electric Cooperative (SMECO). In her role at SMECO, Jones produces multiple publications for the Cooperative’s customer-members, creates and manages advertising, and oversees SMECO’s social media outreach, as well as a multitude of other projects that help educate and inform the members and her fellow employees.

Prior to working for SMECO, Jones was managing editor for Cornell Maritime Press/Tidewater Publishers, where she served as managing editor overseeing the editorial, design, and marketing staff. She managed up to 12 new publications a year and a backlist of hundreds of maritime, regional, and children’s books published throughout the company’s 75-year history.

Jones relocated from Orlando to Southern Maryland in 2006. During her time in Florida, she worked for a land planning and design firm, a high-tech start-up, and a pre-press company dedicated to producing children’s textbooks for publishers, including Houghton Mifflin and Harcourt Brace, and commercial work for Warner Brothers. Jonna serves as a board member for the Calvert County Chamber of Commerce and board member for the chamber’s Women to Women group. She graduated from the University of Mississippi in Oxford, Mississippi, with a BA in journalism and a minor in business. Jones lives in Calvert County, Maryland.


Passive Fundraising - Room BI 103

Fundraising is an ongoing challenge for nonprofits and there is not enough time in the day to research everything out there. This session will show you how to leverage help from others and raise money by setting up some self-operating options to create new revenue streams.

Presenter: Michelle Sullivan

Michelle SullivanMichelle Sullivan is a program specialist with the Nonprofit Institute where she engages in outreach in Charles County and serves as a resource as nonprofits navigate the ever-increasingly complex landscape of the nonprofit sector.

Sullivan is the executive director of All Ages Read Together (AART), a nonprofit dedicated to educating children in need with free preschool programs in their communities in Loudoun and Fairfax counties in Virginia. AART has more than 100 children enrolled in 12 programs, including an expansion of two new programs in Alexandria, Va.

Sullivan's previous experience included executive director for Access Hope as well as director in the department of public policy at the United Cerebral Palsy’s national office, and she also served in the Office of Public Liaison in the White House.

Sullivan lives in Southern Maryland with her husband and three children.  She received her undergraduate degree from the University of Georgia and her law degree from Syracuse University where she was part of the first class to operate a Children’s Rights Clinic in a U.S. law school.


Necessary Skills for the 'Accidental' Project Manager - Room BI 101

When you think of project management, what comes to mind? Lots of busy work? Waste of time? Something that keeps you from doing the “real” work of your mission? Have you ever had to give back grant money because you didn’t have someone who could lead the project or because the project never even got started? Do you find that your projects are having the same problems, over and over, and things never seem to improve from one project to another? In this session, you will walk away with proven tools and templates that you can use immediately to help you plan your projects and make sure that your project management role is contributing 100% to your mission.

Presenter: Linda Howard, PMP, CMC

Linda HowardLinda Howard helps nonprofit leaders who want to implement proven project management principles to help them get more done and make  a greater impact in their world.  As a presenter, she conducts seminars and webinars on how to make project management easier, so people will stop avoiding it and start looking for ways to weave it into their processes, so they can make a bigger difference in their mission.

Howard is President of the Board of Directors for the National Capital Region chapter of the Institute of Management Consultants (IMC). Her company is Howard Consulting, LLC.

After managing scores of projects over more than 20 years, her clients often share that they are able to start a project faster or get it back on track before it goes off the rails.

On a personal note, Linda is absolutely in love with the outdoors and is always on the lookout for places to hike off the beaten path or to go scuba diving in Mother Nature’s deep blue seas.


Growing Relationships with Elected Officials - Room BI 104

As a former elected official, and as someone who has worked in and around elected officials for more than 40 years, Bob Carpenter will talk about the Why, the When and the How to develop and grow relationships with your elected officials -- and not just those that represent you in terms of geography, but also those that represent you in other ways.

Presenter: Bob Carpenter

Bob CarpenterBob Carpenter serves as the President & CEO of the Calvert County Chamber of Commerce.

Prior to joining the Chamber, Carpenter served as executive director of the Arts Council of Calvert County; president of Celebrate with Travel,  a full-service travel company; and president of Chesapeake Beach Consulting, a full-service public opinion research and strategy company which specialized in international politics. For 18 years he served as vice president of American Viewpoint and worked for numerous political organizations across the country. He began his career with the California State Assembly.

Carpenter lives in Chesapeake Beach, Maryland, where he served two terms on the Town Council. He is a native of California and graduate of Cal Poly in San Luis Obispo and the University of Southern California.


Fostering Relationships with Stakeholders - Room BI 113

This session will focus on successful grass roots advocacy that rests on fostering relationships and helping constituents tell their story in a compelling way.

Presenter: Jennifer Bevan-Dangel

Jennifer Bevan-DangelJennifer Bevan-Dangel is executive director of Advocates for Children and Youth; she joined the organization in December 2017. Bevan-Dangel is responsible for implementing the Maryland organization's policy campaigns and building its capacity. She joined ACY with more than a decade of experience advocating before the Maryland General Assembly and a track record in developing effective advocacy campaigns.

Bevan-Dangel previously worked for Common Cause Maryland, 1000 Friends of Maryland, and environmental organizations with a focus on land use and clean water reforms. She is a graduate of Johns Hopkins University and the University of Maryland School of Law. She has been recognized as a “Leading Woman” and “Influential Marylander” by the Daily Record.



Session 2:  10-10:50 a.m.


The Power of the Inbox: Tips and Tricks for Successful Email Marketing

- Room BI 113

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?  This session takes you step-by-step through the keys to effective email marketing:  What it really is (and isn’t) and what it can do for your nonprofit. From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Presenter: Chris Ripley

Photo of Chris RipleyChris Ripley spent 22 years in retail sales and marketing with Macy’s, Dayton-Hudson, and May Company. He was a women’s shoe buyer for four years and a store manager of 14 years. He also spent two years as senior director of development at the College of Southern Maryland.

Ripley is the owner of the Strategic Marketing Group, a Waldorf, Maryland-based marketing and business development firm. The company uses direct marketing, video marketing, social media marketing, and local search. He also is an adjunct professor at the College of Southern Maryland and UMUC.

Ripley earned a BA in economics from the University of Virginia in and received his MS in Management with a concentration in Marketing from the University of Maryland University College.


Finding Grants: Foundation Directory Online - Room BI 104

Are you new to the field of grant-seeking?   Looking for new sources of funding for your nonprofit organization? Discover what funders are looking for in nonprofits seeking grants and how to find potential funders. We will explore how the Foundation Directory Online can help you connect with grant-makers who care about your community and the services you provide.

Presenter: Anna Tatro

Ann TatroAnna Tatro is the grants librarian at the Enoch Pratt Free Library in Baltimore, Maryland. Tatro is a “seasoned” librarian with 16 years library experience, mostly in academia. She served as the social work librarian at the Health Sciences and Human Services Library at the University of Maryland, Baltimore, for eight years while also delivering health information outreach to community members, health practitioners, and other stakeholders in Baltimore and around the state.

Tatro was awarded “Librarian of the Year” in 2013 by the Southeastern Atlantic Region of the Medical Library Association for her work as the project manager/program coordinator for Student Health Advocates Redefining Empowerment (SHARE), an after-school program aimed at reducing health disparities in Baltimore. Tatro is dedicated to supporting nonprofits and helping organizations and individuals find grant funding.  


Fostering Good Relationships in Management - Room BI 103

With a focus on their work in mediation, Vicki and Dusty Rhoades will lead this interactive session and address improved communication, strategies for managers and fostering quality interaction among colleagues.

Presenters: Vicki and Dusty Rhoades

Dusty and Vicki RhoadesVicki and Dusty Rhoades are mediators, trainers and evaluators for the Community Mediation Centers of Southern Maryland. Their mediation experience includes cases involving family, community, District and Circuit Court, discrimination, and foster care situations.

They are members of the Maryland Program for Mediator Excellence and the Maryland Chapter of the Association for Conflict Resolution. They have been recognized as Volunteers of the Year by Community Mediation Maryland and are credentialed by the Institute for the Study of Conflict Transformation as certified transformative mediators.

Dusty graduated from the U.S. Naval Academy in 1969. He retired as a Navy Captain in 1995 after 26 years as a naval aviator. Dusty then joined Wyle Laboratories, an engineering and professional services firm in Lexington Park, Maryland, from which he retired in 2013. Vicki received a BA degree from St. Mary's College of Maryland, majoring in art with an additional concentration in sociology. She retired from the Calvert County Office on Aging in May 1999 and currently divides her time between work in mediation and other peace building efforts in the community.

They are co-authors of the book, Heartspeak, in which they share their perspectives regarding Vicki’s successful heart transplant in 1994. Vicki also authored and illustrated a children’s book, Buddy the Wonder Beagle (A Magical Friend), for her grandchildren. Residing in Solomons, Maryland, they love to mediate, play golf, and visit their children and grandchildren in California and New York.


Developing a Business Plan that Supports Strategic Planning - Room BI 101

This session will offer an overview of realistic insights, tips and resources to enable your leadership team to create an effective, reasonable planning document based on targeted objectives. Understand the basic parts of a business plan – with a focus on target customer market and marketing.

Presenter: Bill Hitte

Bill HitteBill Hitte has been associated with the Small Business Development Center program since 1992 and became a full-time consultant in 2000 after a 20 year banking career. Hitte is on the MDSBDC’s Professional and Organizational Development Strategic Planning Team and he also represents the College of Southern Maryland on the Southern Maryland Agricultural Development Commission.

As a business consultant with the Southern Maryland Small Business Development Center, Hitte assists with business start-up, insights about managing existing businesses, financial analysis, funding options, management advice, buying a business, selling a business, expansion and more.

Over the years, Hitte has also assisted several regional nonprofits with business planning, financial management, strategic planning and exploring potential expansion/acquisitions.  Additionally, Hitte annually presents "Business Planning for Small Business & Non-Profits" – a training seminar offered in conjunction with the Charles County Public Library.

In 2015, Hitte was named the Maryland SBDC Network “State Star” and was recognized along with State Star representatives of 61 other states and U.S. territories at the SBDC National Conference in San Francisco.

Hitte has over 37 years of small business lending/banking experience in Maryland.  Having held key management positions in both large banks and community banks, he has had significant involvement with a wide array of businesses and organizations. Hitte has a BS in business administration/accounting from Salisbury University and is a graduate of the Graduate School of Retail Bank Management at the Darden School of Business at the University of Virginia.


The Importance of Diversity for Leadership - Room BI 113E

Everyone is not at the same place on diversity issues and some people feel threatened by these discussions. We need to meet people where they are, we need to honor that, and we need to find the intersecting points of interest to help all of us do better in some way.  We’re all connected. We’re all in this together.

Presenter: Dr. Carmen Phelps

Carmen PhelpsDr. Carmen Phelps is the executive director of the College of Southern Maryland’s Institutional Equity and Diversity Office. She served in similar positions at Northern Arizona University in Flagstaff, Arizona; Temple University in Philadelphia, Pennsylvania; University of Toledo in Toledo, Ohio; and Longwood University in Farmville, Virginia. Her work experience also includes time as a writing instructor at American University and as an instructor of African American literature at George Washington University, both in Washington, D.C.

Dr. Phelps’ duties at CSM include overseeing the Diversity Institute, which is focused on community partnerships, and programs like the Men of Excellence, which provides support for African American male-identified students on campus. Phelps also oversees the Charles County Mediation Center located at CSM’s La Plata Campus and serves as the Title IX coordinator for CSM, dealing with gender-related discrimination issues. In addition, Phelps works on strategic planning related to diversity issues for the college as well as scheduling programming, events and dialogues designed to create and maintain a supportive environment at the college.



Session 3:  11-11:50 a.m.


It's More than Just Posting: How to Create an Effective Social Media Communications Plan - Room BI 214

Learn how to create and streamline a social media plan. This session is designed to take participants from start to finish whether a novice or an advanced social media user. Attendees will learn about content creation, social media editorial calendars, and what to include in a social media strategy. Attendees will leave this session with the necessary tools and confidence to build a social media strategy from scratch.

Presenter: Talisha Dunn-Square

Talisha Dunn-SquareTalisha Dunn-Square is a public relations lecturer in the Bowie State University Department of Communications. She describes herself as a “practitioner who loves to teach.” Before entering the classroom full time, she was an award-winning public relations, journalism and marketing professional with over 10 years of industry experience. She has worked for several traditional and digital publications including The Advocate newspaper (Baton Rouge, La.), Patch Media, and Examiner.

Dunn-Square has worked with a host of corporate businesses building public relations and strategic communication plans. She is a member of several professional organizations including the National Association of Black Journalists, Baltimore Association of Black Journalists and the Maryland Communication Association. For the 2015 – 2016 academic year, she was selected as an “Outstanding Young Faculty” awardee for the College of Arts and Sciences. Throughout her career, she earned awards from other organizations such as the Louisiana Press Association, Women in Media, World Road Association PIARC and the Press Club of New Orleans.

She has a BA in mass communications from Southern University and A&M College and an MA in organizational communications from Bowie State University.


Passive Fundraising - Room BI 103

Fundraising is an ongoing challenge for nonprofits and there is not enough time in the day to research everything out there. This session will show you how to leverage help from others and raise money by setting up some self-operating options to create new revenue streams.

Presenter: Michelle Sullivan

Michelle SullivanMichelle Sullivan is a program specialist with the Nonprofit Institute where she engages in outreach in Charles County and serves as a resource as nonprofits navigate the ever-increasingly complex landscape of the nonprofit sector.

Sullivan is the executive director of All Ages Read Together (AART), a nonprofit dedicated to educating children in need with free preschool programs in their communities in Loudoun and Fairfax counties in Virginia. AART has more than 100 children enrolled in 12 programs, including an expansion of two new programs in Alexandria, Va.

Sullivan's previous experience included executive director for Access Hope as well as director in the department of public policy at the United Cerebral Palsy’s national office, and she also served in the Office of Public Liaison in the White House.

Sullivan lives in Southern Maryland with her husband and three children.  She received her undergraduate degree from the University of Georgia and her law degree from Syracuse University where she was part of the first class to operate a Children’s Rights Clinic in a U.S. law school.


Necessary Skills for the 'Accidental' Project Manager - Room BI 101

When you think of project management, what comes to mind? Lots of busy work? Waste of time? Something that keeps you from doing the “real” work of your mission? Have you ever had to give back grant money because you didn’t have someone who could lead the project or because the project never even got started? Do you find that your projects are having the same problems, over and over, and things never seem to improve from one project to another? In this session, you will walk away with proven tools and templates that you can use immediately to help you plan your projects and make sure that your project management role is contributing 100% to your mission.

Presenter: Linda Howard, PMP, CMC

Linda HowardLinda Howard helps nonprofit leaders who want to implement proven project management principles to help them get more done and make  a greater impact in their world.  As a presenter, she conducts seminars and webinars on how to make project management easier, so people will stop avoiding it and start looking for ways to weave it into their processes, so they can make a bigger difference in their mission.

Howard is President of the Board of Directors for the National Capital Region chapter of the Institute of Management Consultants (IMC). Her company is Howard Consulting, LLC.

After managing scores of projects over more than 20 years, her clients often share that they are able to start a project faster or get it back on track before it goes off the rails.

On a personal note, Linda is absolutely in love with the outdoors and is always on the lookout for places to hike off the beaten path or to go scuba diving in Mother Nature’s deep blue seas.


Planning in Turbulent Times: How Can any Organization or Nonprofit Plan Effectively in this Time of Uncertainty? - Room BI 113E

Changing government spending priorities and tax code tinkering will likely impact the nonprofit revenues. New health care mandates, paid sick leave laws, and other changes in personnel regulations can increase expenses. The traditional three to five-year strategic plan doesn’t work in today’s environment. This workshop will help executive directors and board members turn their organization into a proactive planning machine. The session will include an overview of current critical external issues and their impact on the nonprofit community.

Presenter: Nancy Hall

Nancy HallNancy Hall has long been a part of the nonprofit community in Maryland. In the late 80s she worked with a number of then-new groups to set up their financial and administrative systems. She is happy to report that many of these startups are still going strong. In addition, Hall was a key staff member at the Maryland Association of Nonprofit Organizations for 17 years, providing training and technical assistance to hundreds of nonprofits. She continues to consult with nonprofits both statewide and nationally.

Hall has trained thousands of nonprofit executives and board members on various administrative issues, not only in Maryland but across the country and as far away as Kyrgyzstan in Central Asia. A natural teacher and storyteller, she is currently adjunct faculty at The Johns Hopkins University where she teaches graduate level courses on nonprofit management and finance.

Hall is an expert in the legal structure of nonprofits and has assisted in the start-up of hundreds of organizations, merged many partners, solved many problems, and sometimes has helped to close down organizations.

She was one of the first women to receive an MBA from the Harvard Business School.


Silos, Islands, and Lone Wolves: Your Nonprofit’s Biggest Enemies - Room BI 104

Having trouble launching programs? Are funder’s demands for partnerships making you pull your hair out? Do you feel like other nonprofits are competitors when they should be colleagues? If you answered yes to any of these questions; this seminar is for you! Join us as we delve into the not-so complex world of creating, leveraging, and maintaining partnerships and how they can grow your impact. In this session we will cover: the art of networking, making the ask, foundations of successful partnerships, and the consequences of forging ahead solo.

Presenter: Michael Bellis

Mike BellisMichael Bellis is the Executive Director of United Way of Charles County – he joined the organization in November of 2014. During his tenure, Bellis established new and dynamic relationships with individuals, organizations, and companies, contributing to a 119% increase in impact gifts. He also launched an affinity giving program to engage young professionals, rebranded the Women's Giving Program to align with network best practices, and launched a major giving program.

Bellis has held a variety of positions with nonprofit and for-profit businesses across the region including Hospice of Charles County and Melwood, Inc. – Maryland’s second-largest disability provider. At Melwood, Bellis chaired the United Way Campaign and over a two-year period raised over $40,000. Prior to joining United Way of Charles County, Bellis served as the Community Relations Manager for the region’s oldest home health provider.

He serves on the Board of Directors of the Charles County Chamber of Commerce, Calvert/Charles/St. Mary’s Continuum of Care, Charles County Local Management Board, and the Charles County Homeless and Emergency Shelter Committee. He is also the Past President of the Waldorf Rotary Club.

Bellis is originally from Sarasota, Florida and relocated to Southern Maryland eight years ago. In his spare time, he enjoys spending time with his wife, fishing, and working on his classic Jeep.