Fundraising Fundamentals: Developing a Fundraising Plan

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Nonprofit Institute
College of Southern Maryland
PO Box 910
La Plata, MD 20646-0910

Charles County
Cara Fogarty

Michelle Sullivan

St. Mary's County

Robin Finnacom

NPI Training

Fundraising Fundamentals: Developing a Fundraising Plan

Nov. 7, 2019, 2019, 9 a.m. - 12:30 p.m., Regional Hughesville Campus, Center for Trades and Energy Training (CT Building), Room 106

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Course Description

Do you and your organization know how to create a fundraising plan that will get results? This course will focus on the importance of creating a fundraising plan that includes measurable goals that are realistic and suited to your organization's mission and resources. It explores practical ways for you to build a prospect base and use individual giving history and patterns to assess potential. The course will introduce you to the various components of a fundraising plan, how to balance individual giving with grant seeking and special events, and how you can incorporate social media and other methods of communication.

Instructor Information

Susan VogelSusan Vogel is the executive director of the Charles Regional Medical Center Foundation, the philanthropic arm for Charles County’s only hospital. In her position since 1999, Vogel leads a 25-member board of directors in strategically building awareness and providing resources to enhance the 100-bed medical center. With a staff of two, the Foundation hosts several annual fundraising events and generates funds through annual, memorial, and planned giving contributions.

Prior to this role, Vogel was director of development at the Anne Arundel Medical Center Foundation and also worked as an events director for the Maryland chapter of the Cystic Fibrosis Foundation.

A native of Charles County, Vogel attended St. Mary’s Ryken High School and Loyola College in Baltimore. She has served on the board of directors for several organizations including the Charles County Chamber of Commerce, the Zonta Club of Charles County, and the Arc Southern Maryland. A 2009 graduate of Leadership Southern Maryland, Vogel is a past board chairman of that organization.

In her spare time, Vogel enjoys traveling to the Delaware shore, reading, music, and keeping up with family and friends.  Vogel has been married to her husband Keith for 26 years and they have two children.