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Social Media Marketing: Beyond the Basics

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Cara Fogarty
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Michelle Sullivan
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Harriet Yaffe
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Social Media Marketing: Beyond the Basics

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Course Description

This session is for those of you who wish to advance your social media effectiveness. You will learn about:

  • What works for various markets (Snapchat vs. Facebook vs. Twitter vs. LinkedIn, etc.)
  • Tracking/Metrics/Google Analytics and what to do with the data you have, such as creating custom reports so that you bring all of your information together in a meaningful way. This will help you to become more efficient in future campaigns, posts, and content.
  • Creating a dashboard
  • Integrating social media into your overall marketing plan with a focus on maintaining your brand and message
  • New features, tips, tricks and especially best practices

Instructor Information

Photo of Chris RipleyChris Ripley spent 22 years in retail sales and marketing with Macy’s, Dayton-Hudson, and May Company. He was a women’s shoe buyer for four years and a store manager for 14 years. He also spent two years as Senior Director of Development at the College of Southern Maryland.

Currently Chris is the owner of the Strategic Marketing Group, a Waldorf, MD based marketing and business development firm. He helps companies separate themselves from the competition and eliminate them. The company uses direct marketing, video marketing, social media marketing, and local search. He also is an adjunct professor at the College of Southern Maryland and UMUC.

Chris earned a B.A. in Economics from the University of Virginia in 1981 and received his M.S. in Management with a concentration in Marketing from the University of Maryland University College in 2005.