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Nonprofit Institute

Realize your Potential

Contact Us

Nonprofit Institute
College of Southern Maryland
8730 Mitchell Rd
PO Box 910
La Plata, MD 20646-0910
Fax: 301-934-7704

Charles County
Vivian Mills
vmills1@csmd.edu
301-539-4741

St. Mary's County
Tammy Vitale
tvitale@csmd.edu
240-725-5432

Events

Free Training

None Available

Fee-Based Training

Cost: Register Here - $15 for Charles County and St. Mary’s organizations
Register Here - $20 for Other Organizations

Workshops at CSM's La Plata Campus are in [color] and those at CSM's Leonardtown Campus are in [color]. Workshops announced as a practicum may involve some hands-on computer work.

La Plata Campus Events:

The contact for all La Plata Campus Events is Vivian Mills at 301-539-4741 or vmills1@csmd.edu

Monday, April 14, 6:30-8:30 p.m. Running the All-Volunteer Organization.
Presenters:  Panel of nonprofit leaders: Veronica  Alston, Ruth's Miracle Group Home; Paula FitzGerald, Schubert Singers; and Sandie Branan, Mattawoman Art Center
This workshop will discuss the challenge and stresses involved in carrying out the organization's mission and effective programs without benefit of paid staff.  Besides handling its governing role, the board has to determine how best to handle critical management responsibilities. Often, the president functions as an unpaid executive director. Use of committees and volunteers will figure in this lively exposition, and the question of making the transition to a staffed organization will be sure to come up.
Location: La Plata Campus, Business & Industry Building, Room BI214

Tuesday, April 22, 6:30-8:30 p.m. Telling Your Organization’s Story for Maximum Effect
Presenter: Karen Smith Hupp, Senior Executive Director, CSM’s Community Relations.
Your organization has an important story to tell - and it's vital to tell it effectively and to make sure it reaches all the audiences that count. This will be an interactive workshop on the importance of defining and clarifying your story and how to integrate it into social media, marketing, public relations, fundraising, and board and volunteer recruitment. 
Location: La Plata Campus, Business & Industry Building, Room BI214

Monday, April 28, 8:30-10-:30 a.m.  Your Board and the Fundraising Imperative
Presenter: Susan Vogel, Executive Director, Charles Regional Medical Center Foundation.
For many nonprofits, it can be a quandary figuring out what role the board of directors can and should exercise with respect to fundraising. Is it enough that the board adopts a fundraising plan to be carried out by staff or perhaps a fundraising committee, or should each board member be expected personally to "give, get, or get off?" Or is a hybrid of these approaches the best way to go? 
Location: La Plata Campus, Business & Industry Building, Room BI214

Monday, May 5, 8:30-10:30 a.m. Collaboration, Partnership, or Merger?
Presenter: Paul Chasen, Grants Collection Librarian, Social Science and History Department, Enoch Pratt Free Library/State Library Resource Center
In an age of increasing complexity and competition in the nonprofit world, organizations often recognize the potential value of developing strategic alliances with other organizations that share a similar cause. Forming such an alliance demands careful planning on the part of the board. Questions that arise include: How formal or informal should it be? What are the key criteria to assess possible benefits? When is legal guidance necessary?
Location: La Plata Campus, Business & Industry Building, Room BI214

Leonardtown Campus Events:

The contact for all Leonardtown Campus Events is Tammy Vitale at 240-725-5432 or tvitale@csmd.edu

Thursday, April 17, 8-10 a.m., Strategic Overview of Social Media: Overview
Presenter: Beth Graeme, Grambo Creative
Location: Leonardtown Campus, Building A, Room 301
Description: A strategic overview of Facebook, Twitter, Linked-In, YouTube, enewsletters, blogging, websites and your phone as tools for outreach and connection with your nonprofit’s constituents, volunteers, and current and prospective funders. This workshop is suggested as preparation for the April 23, 24, 30 and May 1, 8 and 15 social media practicums.

Wednesday, April 23, 8-10 a.m., Creating Your Facebook Business Page
Presenter: Marika Taylor. Marika Taylor is the Interactive Media Coordinator at the College of Southern Maryland. She received her B.A from Howard University in Mass Communications and received her M.A from Georgetown University in PR and Corporate Communications. After moving back to her hometown of San Jose, CA to work in radio sales and advertising, she eventually moved back to the Washington, DC area in 2008. She worked for local radio stations 630 WMAL and 107.3 WRQX, but after five years, she decided to shift careers. Ms. Taylor began working with several non-profits managing social media initiatives and sought to broaden her skills even further, which eventually lead her to the College of Southern Maryland in 2012. Currently, she is tasked with creating social media strategies for the college, in addition to overseeing and managing all of the college’s social media accounts. The College of Southern Maryland is currently active on Facebook, Twitter, LinkedIn and Google+. She is also responsible for managing marketing campaigns for enrollment, development initiatives and special projects. In addition to her role at the college; she continues to lend her services to non-profits and is active in several industry organizations. She currently resides in Alexandria, VA. She can be contacted at mtaylor6@csmd.edu.
Location: Leonardtown Campus, Building A, Room 301
Description: Learn the essential tools to get your business or non-profit up and running on Facebook. This course will guide you through, step-by-step, all the important business priorities, features and marketing strategies for creating and running a successful business page on Facebook. There is so much more to your business page than just the latest features. Learn everything you need to know to not only start a new business page, but understand the little-known secrets that will exponentially increase your chances success.
What You Will Learn:
1. Creating A Facebook Business Page step by step
2. How to customize you page to your needs
3. Facebook business strategies and tips for success
4. Free tools to get started and manage business pages now and in the future

Thursday, April 24, 8-10 a.m., Creating Your Twitter Account
Presenter: Maggy Sterner
Location: Leonardtown Campus, Building A, Room 301
Description: To Tweet or Not to Tweet: Is Twitter Right for Your Nonprofit? Set up a Twitter account, and discussion around creating a strategic plan for using the account effectively. Basic computer skills are required. Workshop is held in a computer lab. Bring a thumb drive or your own computer if you prefer.

Wednesday, April 30, 8-10 a.m., ENewsletter: An Overview
Presenter: Kristen Titsworth. Kristen Titsworth is Media and Graphics Developer at the College of Southern Maryland, where she works with the Marketing Department to develop web graphics, social media branding, online advertising, and e-marketing campaigns. She also owns Let It Be Creative, LLC, her freelance graphic design business where she creates logos, websites, and more, for small businesses. Kristen's work has been published by POLITICO, The University of North Carolina at Chapel Hill, Sports Illustrated, The News & Observer, and Discovery Education, among other publications. She holds a Bachelor's degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.
Location: Leonardtown Campus, Building A, Room 301
Description: Whether you're new to e-newsletters or already have a monthly e-publication, this seminar will be helpful in planning, composing, and building an e-newsletter, a key tool for effective communication to your potential donors and for building a network of supporters. We will discuss the fundamentals behind writing and building an e-newsletter, the software tools you can use to build one, and why you would ever consider one in the first place. We will also briefly discuss developing mailing lists and how to reach your target audience.

Thursday, May 1, 8-10 a.m., Creating a Newsletter
Presenter: Kristen Titsworth. Kristen Titsworth is Media and Graphics Developer at the College of Southern Maryland, where she works with the Marketing Department to develop web graphics, social media branding, online advertising, and e-marketing campaigns. She also owns Let It Be Creative, LLC, her freelance graphic design business where she creates logos, websites, and more, for small businesses. Kristen's work has been published by POLITICO, The University of North Carolina at Chapel Hill, Sports Illustrated, The News & Observer, and Discovery Education, among other publications. She holds a Bachelor's degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.
Location: Leonardtown Campus, Building A, Room 301
Description: This practicum is a hands-on approach to e-newsletters. We will explore MailChimp, ConstantContact, and other online tools you can use to build an effective e-newsletter for your organization. We will discuss writing for the web, uploading and managing lists, and email marketing basics. If your organization already has an email marketing platform or is working to develop a list, bring that information with you for more targeted questions.

Thursday, May 8, 8-10 a.m., Managing Your Social Media
Presenter: Eileen Miller. Eileen Miller established Sail On Social Media LLC to provide her clients with the latest techniques and strategies to effectively leverage social media to reach their business goals. As the former Marketing Manager of Sotterley Plantation, Eileen implemented a daily social media presence which proved to be highly successful for this non-profit National Historic Landmark located in St. Mary's County, Maryland. With over 20 years of experience in advertising and marketing, she has worked as a graphic designer, account executive, and marketing manager.
Location: Leonardtown Campus, Building A, Room 301
Description: Are you perplexed about where to begin your marketing efforts in the sea of social media? Or do you have social media vehicles in place and find it challenging to manage and gauge the effectiveness? Come and learn about the ins and outs of the hottest social media trends of Facebook, Twitter, Blogging, Pinterest, and Instagram and how to make them work effectively for your non-profit. Basic computer skills are required. Workshop is held in a computer lab. Bring a thumb drive or your own computer if you prefer.

Thursday, May 15, 8-10 a.m., Maintaining and Measuring the Effectiveness of Your Website
Presenter: Maggy Sterner.
Location: Leonardtown Campus, Building A, Room 301
Description: Keeping your website up to date, using a measurement program for quantifiable tracking and a look at virtual assistants. Using Google analytics for strategic review of your website. Basic computer skills are required. Workshop is held in a computer lab. Bring a thumb drive or your own computer if you prefer.

Wednesday, May 21, 8 - 10 a.m., Nonprofit Leadership and Social Entrepreneurship
Presenter:
Kathleen O’Brien, PhD
Location: Leonardtown Campus, Building C, Room 216
Description: The primary mission in a nonprofit is to focus laser-like attention throughout the organization on the greater good that the organization is capable of providing, and then to marshal the energy and resources necessary to make it happen. The contribution to the social good of a community is the single most important measure of a nonprofit organization and its leadership. Leadership effectiveness is defines as the production of a greater social good through increasing organizational capital, harnessing social energy and producing real work/real value/real change. We will discuss skills necessary to be a leader who makes a difference, and strategies for meeting the nonprofit challenge. We will also explore the eight basic principles for nonprofit entrepreneurship.

Thursday, May 22, 8-10 a.m., Building Blocks to Protect Your Directors, Officers, and Missions Room
Presenters: Cathy Bender and Rick Tepel, CEO, Raley, Watts & O'Neill
Location: Leonardtown Campus, Building A, Room 301
Description: Workshop exploring ways in which actions of board members, executive staff, employees and volunteers can affect the nonprofit's exposure to risk, and a discussion of protective measures, including attention to organization-wise awareness and teamwork.

Wednesday, May 28, 8-10 a.m., Grant Writing:  Strategies for and Creation of the Budget Document
Presenter
:  Charles Wood, Walden Sierra CFO
Location: Leonardtown Campus, Building C, Room 204
Description:  The budget document can be a driving force when creating a grant.  Learn strategies for maximizing your resources to present it well withing the context of the whole grant.
 
Thursday, June 5, 3-5 p.m., Public Speaking for Nonprofits
Presenter: Laura Joyce. Laura Joyce is the Executive Director of the Southern Maryland Center for Family Advocacy. She has served as the Director of a number of nonprofits, but has also taught public speaking, speech-writing and many other courses on writing and presentation skills at the college level and to businesses, organizations and community groups. She has a Master's in speech communication from the University of Maryland, College Park, where she was an adjunct faculty member. She also taught speech courses at P.G. Community College for a number of years.
Location: Leonardtown Campus, Building A, Room 301
Description: Face it: you're probably a Glossophobe! Before you abandon all hope and pack your bags for life on a tropical island, consider this: you're in good company, since 75% of the general population puts the fear of public speaking at or near the top of their list of phobias. Even for those who aren't paralyzed by fear, writing a speech and delivering remarks in public can still be a very difficult challenge. Almost all of us have to speak in public at one time or another, though, and for nonprofit directors, administrators and other staff members, getting past the anxiety about having to give a speech can make a huge difference in your own success and the success of your organization. This fun course - yes, public speaking can be fun! - will provide tried-and-true methods for overcoming the anxiety and discomfort of speaking in front of a crowd, as well as simple, clear methods for putting together a speech that will meet your goals, resonate with your audience, and leave you feeling like an accomplished presenter.

Friday, June 27, 8 – 10 a.m., Fundraising 101
Presenter:
Linda Gottfried, Director of Development, Hospice of Calvert County
Description: Everything you need to know to put a fundraising program in place for your organization. Bring your questions and leave ready to bring those dollars in!