Branding Guidelines

Welcome to Brand Management at the College of Southern Maryland. The identity standards and guidelines were created by the CSM Marketing Department to strategically position the college within the community with consistency.

Through the creation of well-defined, integrated marketing materials, CSM is recognized throughout the Southern Maryland region and beyond. This recognition helps to separate CSM from the competition and raises the awareness of the college's unique attributes. These guidelines are created in the spirit of CSM’s mission and its traditions of serving the diverse needs of students and the community.

It is important that all faculty and staff understand these guidelines and adhere to these standards.

  • CSM logo

    CSM Logos

    The CSM logo is one of the key elements to the CSM Brand Identity. When the logo is used consistently the College is recognized consistently and the brand is strengthened.

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  • Students in CSM t-shirts

    Visual Identity

    The visual standards of the college help to define appearance and the unique characteristics of CSM. 

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  • Decorative image of text

    A-to-Z Writing Style Guide

    The A-to-Z Writing Style Guide is a searchable, alphabetical list of rules for writing in CSM style. CSM follows MLA Style, but also has rules specific to the institution.

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  • CSM publications

    Writing Guidelines

    CSM Writing Guidelines include recommendations for writing for print materials and e-communication, including how to write effectively for your medium and target audience.

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