Billboard

Marketing Toolkit

Logos

The logo is our institution signature as the primary consistent imagery for the college. A consistent use of the logo is critical when communicating to our targeted audiences.

Please review the Logo Use Guidelines prior to use.

CSM logo mark leftMark Left
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CSM Mark left with campusesMark Left with Campuses
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CSM Mark left campusesMark Left with Campuses
(white lettering)
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Mark Top
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Mark Left in Grey
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CSM_MarkLeft_Black.gifMark Left in Black
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Mark Left in Gray with Campuses
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CSM_MarkLeft_Campuses_Black.pngMark Left in Black with Campuses
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CSM Mark TopGrayMark Top in Gray
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CSM Mark Bottom no campuses BlackMark Top in Black
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Templates

To maintain brand consistency the Creative Services Office has created several ready-made templates for use. These standardized templates give you the flexibility you need when there is not sufficient time to fit your project into the Marketing Department's workflow or when your project does not require the department's support.

Who should review my piece before it is printed or published?

All new fliers, brochures, or material created by staff and faculty should be e-mailed to the CSM Marketing Department for review before they are printed. Please allow two to five business days to receive feedback. If you need fliers distributed throughout the community or the campuses, please contact Mail, Distribution, and Fulfillment Services.

CSM Writing Standards

Be sure when writing copy that you are following The Modern Language Association (MLA) Style Manual and Guide to Scholarly Publishing as well as the MLA Handbook for Writers and Research Papers as a basic style guide. In certain instances, CSM has language specific to the institution, which should be used and is referenced in the CSM Writing Style Guide.

OFFICE TEMPLATES AND MATERIALSLetterhead
Certificate Template
Memo
Agenda
Fax Cover Sheet
Meeting Minutes
INSTITUTIONAL TEMPLATES
Black
Easel (24" x 36")
Flier (8 1/2" x 11")
Promo Card
Poster (11" x 17")
Poster (18" x 24", vertical)
PowerPoint Presentation (4:3 ratio)
PowerPoint Presentation (16:9 ratio)
White Paper/Report (Cover 1)
White Paper/Report (Cover 1, 2 columns)
White Paper/Report (Cover 2)
White Paper/Report (Cover 2, 2 columns)
CREDIT TEMPLATES
Green
Brochure
Promo Card
Poster (18" x 24", horizontal)
Poster (18" x 24", vertical)
Poster (11" x 17")
PowerPoint Presentation (4:3 ratio)
PowerPoint Presentation (16:9 ratio)
TV Slide (PowerPoint Format)
CONTINUING EDUCATION TEMPLATES
Yellow
Brochure
Easel (24" x 36")
Flier (8 1/2" x 11")
Promo Card
Poster (11" x 17")
Poster (18" x 24", vertical)
PowerPoint Presentation (4:3 ratio)
PowerPoint Presentation (16:9 ratio)
TV Slide (PowerPoint Format)