Color Palette

Primary Color Palette

CSM’s core color palette is a balanced fusion of green and gold.

These two colors, complemented by lighter tints and deeper shades, embody growth, excellence, and visual depth. The versatility of this palette enables us to maintain a consistent and dynamic brand presence.

Proportional Color Usage

Using color proportions correctly is vital to maintaining a consistent visual identity. Our main colors are CSM Green and CSM Gold and should appear in all communications. Bright Gold, Light Green, Dark Gold and Dark Green can be used as support and applied as either bands of color or layers to add depth.

 

Light Green
PMS     7730 C
CMYK  78, 29, 77, 13
RGB     60, 128, 89
HEX     #3D8059

 

CSM Green
PMS     554 C
CMYK  89, 40, 95, 40
RGB     8, 84, 46
HEX     #08542E

 

Dark Green
PMS    627
CMYK  85, 49, 87, 66
RGB     3, 51, 26
HEX     #03331A

 

Bright Gold
PMS     YELLOW C
CMYK  2, 9, 100, 0
RGB     253, 221, 0
HEX     #FDDD00

 

CSM Gold
PMS     7548 C
CMYK  1, 26, 100, 1
RGB     252, 191, 0
HEX     #FCBF00

 

Dark Gold
PMS     137 C
CMYK  0, 38, 100, 0
RGB     250, 168, 0
HEX     #FAA800

Secondary Color Palette

Proportional Color Usage

Secondary colors are used for special occasions or when a broader spectrum of colors are needed. Secondary colors should never become a lead.

 

Burnt Orange
PMS    1615 C
CMYK  29, 77, 100, 25
RGB    148, 71, 28
HEX     #94471C

 

Orange
PMS    717 C
CMYK  8, 77, 100, 1
RGB.   222, 92, 5
HEX    #DE5C05

 

Dark Blue
PMS     288 C
CMYK  100, 89, 24, 9
RGB     3, 54, 125
HEX     #03367D

 

Blue
PMS     7685 C
CMYK   90, 72, 1, 0
RGB     43, 89, 166
HEX     #2B59A6

 

Bright Green
PMS     7740 C
CMYK  79, 20, 100, 5
RGB     58, 145, 64
HEX     #3A9140

 

Lime Green
PMS     389 C
CMYK   23, 0, 100, 0
RGB     208, 223, 0
HEX     #D0DF00

 

Teal
PMS     7472 C
CMYK   62, 6, 33, 0
RGB     93, 184, 179
HEX     #5DB8B3

 

Light Teal
PMS    573 C
CMYK  28, 0, 18, 0
RGB    181, 227, 216
HEX     #B5E3D8

 

Warm Gray
PMS    WARM GRAY 11 C
CMYK  55, 51, 60, 24
RGB    107, 99, 89
HEX     #6B6359

Accessibility

The following color combinations are recommended for optimal accessibility (WCAG 2.1, AAA level). Employing accessibility best practices improves the user experience for all users.

Recommended Text and Background Combinations

Black on
White
Black on
Bright Gold
Black on
CSM Gold
Black on
Dark Gold
White on
Black
White on
CSM Green
White on
Dark Green
Dark Green
on White
Dark Green on
Bright Gold
Dark Green on
Dark Gold
Bright Gold on
Black
Bright Gold on
Dark Green
CSM Gold on
Black
CSM Gold on
Dark Green
Dark Gold on
Black
Dark Gold on
Dark Green
CSM Green on
White
View All Accessible Color Combinations
CMS Page Edit